JustMums Recruitment Annual Survey Results 2018

Katie Barillaro
By: Katie Barillaro
Categories: Announcements Discrimination Flexibility Working Mum

We surveyed over 550 women in December 2018 about their employment preferences and their experiences as a working mum. The results paint a clear picture of what employers need to do to attract and retain talented women.

Key points of our survey findings included:

Of the 73% wanting to change roles due to lack of flexibility, 41% were looking to change looking to change jobs in the next 6-12 months.

With over 83% of mums actively looking for a flexible work arrangement, 38% were specifically looking for part-time roles.

Discrimination in the workplace is still a key issue for pregnant woman and working mums. Over 45% said they were discriminated against, with 14% whilst they were pregnant.

Despite this being such a widespread issue, over 44% had not addressed this discrimination with their employer due to fear of losing their jobs or being discriminated against further.

What does this mean for employers?

It should come as no surprise that these survey results demonstrate that flexibility is paramount to a working mum (whether that is part-time, 9-day fortnight, compressed hours, job share or working from home). But what should be of real concern to employers is that these mums are willing to leave their current employer based on their lack of flexibility – with a large majority looking to do so in the next 6-12 months.

That means that if you’re not offering flexible work arrangements to your current employees (or those returning from parental leave), or are denying their requests, you:
(a) risk losing talented staff that you have hired and trained – often to a competitor; and
(b) face the prospect of recruiting these roles again, which will cost you both time and money.

The mums that we work with at JustMums Recruitment are hardworking, talented and experienced in their chosen field. For these mums, time is more valuable than ever and they are willing to walk away from employers who don’t value their contribution to the workforce and support them as a working parent. Once they find an employer that does value them, they will be the most loyal and hardworking employees you have ever had.

So, what can employers do to attract, and more importantly retain, top talent? It’s simple, walk the talk. There really is no point engaging marketing and HR teams to develop an employment branding strategy, or update content for your website talking about how flexible and family friendly your organisation is, and the reality is quite different.

Contact us if you need assistance with creating a flexible working strategy.


Katie Barillaro
About Katie Barillaro
Katie joined JustMums in July 2018 as our Marketing Consultant and brings more than 20 years traditional and digital marketing experience to the team. Katie has previously worked for large recruitment brands and is a busy working mother balancing career and family.

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