Your LinkedIn profile is an extension of your resume and the place where you can really ‘sell’ your personal brand, so it’s important to keep it up to date and relevant. Employers and recruiters regularly use LinkedIn to search for people with specific skills to approach for roles that sometimes may not be advertised. Employers may also take a look at your profile when they are making their decision on whether to hire you, so it really is your chance to make an impression.
We’ve listed 13 ways that you can make the most of LinkedIn’s potential:
1. Pick a professional headshot
Don’t use a holiday photo, a photo from a night out, or a group shot with bad cropping! It looks really unprofessional. Try to use a photo that has been taken professionally. If you don’t already have something then get a friend to take a headshot photo of you in front of a blank background, wearing what you would be expected to wear in your role, this could be formal or semi-formal but never too casual.
2. Add a background image
The background image at the back of your profile picture is the perfect place to showcase your skills. For example, if you have won any awards then this is a good place to highlight them, or if you are creative then use your talent to create something unique.
3. Use your headline for more than just your current job title
Instead of just putting in your job title you can use your headline to describe a bit more about what you do.
4. Bring to life your career in your summary
Here’s your chance to tell the story of your career, so try to resist just listing your skills in the summary section. This summary will give people a comprehensive picture of you and your career objectives.
5. List all of your relevant skills
Scroll through the list of skills and pick those that are relevant to your experience, this will provide a platform for endorsements. Make sure you keep this list up to date as you add to your list of skills.
6. Share your wins
Add any industry awards that you have won or been a finalist for, or achievements that you are proud of that you think are relevant.
7. Endorse others
If you endorse others that you think genuinely deserve the endorsement then that might trigger them to return the favour. You can also politely ask for endorsements from people that you value in order to increase your credibility.
8. Request recommendations
Recommendations are a testimonial of your work and will add credibility to your profile so don’t be afraid to ask for recommendations from people you value.
9. Share relevant articles about your industry
If you write relevant articles about your industry then make sure you share them, if you’re not a writer yourself then share other articles that you find interesting. Add your own commentary to show your point of view on the subject.
10. Have an opinion
Comment, always respectfully of course, on links that others share to show that you have an opinion on matters relating to your work.
11. Follow relevant influencers
Watch what others in your industry are doing and follow thought-leaders in your area of expertise. Share and comment on their work.
12. Add to your network
Don’t forget that your LinkedIn profile is a work in progress so keep expanding your network. When you attend an event for example, make sure you connect with people that you have met on LinkedIn afterwards.
13. Let employers know you’re actively looking
There is a setting that allows you to alert potential employers that you are job searching. In order to turn on this feature, follow these steps:
a) Click the Me icon at the top of your LinkedIn homepage.
b) Select Settings & Privacy from the dropdown.
c) Click the Privacy tab at the top of the page.
d) Under the Job seeking preferences section, click Change next to Let recruiters know you’re open to opportunities.
e) Switch the toggle to Yes to share that you’re open and appear in recruiter searches matching your career interests. Switch the toggle to No to stop sharing your career interests with recruiters.
f) Your changes will be saved automatically.
If you would like further advice on how to use LinkedIn to your career advantage, then our experienced team can assist. Visit our website for further details and packages.